BoardSnap is an iOS app that reads pricing strategy whiteboards and turns pricing model comparisons, tier structures, willingness-to-pay analysis, and competitive positioning into a structured pricing rationale document.
Pricing is one of the most important decisions a company makes, and it often happens on a whiteboard. Value metric selection, tier structure, competitive floor and ceiling, the argument for the anchor price, these are analytical and visual decisions. Boxes, arrows, numbers, crossed-out alternatives.
The whiteboard is where the reasoning lives. The final price is just the number at the end. But if the reasoning isn't captured, the next time someone challenges the price, the team can't reconstruct the logic.
BoardSnap captures the pricing rationale, not just the price.
What does the customer pay for? Users, seats, usage volume, outcomes? Write the candidate metrics, compare them on willingness-to-pay and alignment with customer value. Circle the winner.
Write competitors with their prices and value metrics. Plot them on an axis if useful. Mark where you're positioning relative to the market and why. This section anchors the pricing rationale.
Boxes for each tier: name, price, what's included, who it's for. Arrows showing the natural upgrade path. Any 'aha moment' that triggers an upgrade gets labeled, it's a key pricing insight.
The anchor price, the price the premium tier looks reasonable next to. Write the calculation or rationale: cost-plus, value capture percentage, or competitive parity. BoardSnap reads all of these as pricing methodology.
Common objections ('too expensive,' 'competitor X charges less') with the response. This section becomes the pricing FAQ and the sales team's pricing talk track.
BoardSnap reads the value metric decision, competitive map, tier structure, anchor rationale, and objection responses as a complete pricing document.
A pricing strategy document: value metric with selection rationale, competitive positioning map, tier structure with audience and inclusion details, anchor price rationale, and an objection/response section. The document is complete enough to share with investors, inform the sales team, or use as the basis for a pricing page.
A startup repricing after year one. The board mapped five alternative value metrics, the competitive landscape, and three tier structure options. BoardSnap captured the comparison and the winning rationale, six months later, when the company repriced again, the board document explained why the previous structure had been chosen.
A design agency building a productized service offering. The board designed three packages with different scope and delivery timelines. BoardSnap's output became the service page brief and the internal pricing FAQ for the sales team.
One board if the analysis is tight. Two boards if you're doing competitive mapping and tier design separately, snap both into the same project. The project AI chat can synthesize: 'Given the competitive map, does the tier structure make sense?'
BoardSnap projects are private to your account. The pricing rationale stays in your project. For board-level confidential discussions, use a dedicated project that isn't shared with the full team.
BoardSnap captures what's on the board. But the project AI chat, once the board is captured, can engage with the pricing rationale: 'Given the competitive positioning we documented, does the free tier price make sense?' It's a post-session analysis partner, not a live pricing consultant.
Capture the disagreement explicitly. Write the competing positions on the board with the arguments for each. BoardSnap captures both positions, useful for async stakeholders who need to weigh in without repeating the same meeting.
Snap the board, ship the action items in ten seconds.